Alex Hyslop, Practice Manager, Sure Optical, Lisarow NSW writes, "We conducted the “Balancing the Sale” training on Melbourne Cup day prior to lunch and watching the race. It was a fantastic day.
The program was excellent on so many levels. The principles you used were very suitable for the Optometric industry and we were able to adopt your sales techniques the next day.
Over summer, we have an “Add On” program to promote Sunglasses to every patient.
I was particularly frustrated that the under floor heating example was so effective. We renovated our bathroom last year and I thought that it may be a good idea. The salesman was so inept at explaining it to us that we decided not to do it. After watching it being presented effectively, we are both kicking our selves.
This is another great example of how you limit your customers purchase by not selling effectively.
I look forward to presenting the Telephone Sales program next."
Sunday, January 04, 2009
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