134,000,000 references to Selling Online

Astounding but true, there are 134,000,000 references on Google's Search Engine to the terms Selling Online.

A lot of people want to make it big on the Internet. A lot of people claim to have done it already.

Regardless of the theatre of sales you still need to know the basics of good commercial sense.

You have to demonstrate the features of your product in very clear and understandable terms with no codswallop.

Although online shoppers are motivated buyers and in that sense they are pre-qualified, your copy should explain the benefits of doing business with you and the benefits of the thing you are offering. There is no need to pretend you are Clemenger BBDO. Just say it in plain English but make sure you talk about the buyer - not you.